Launched 2009 in New York City, ISAORA was founded on the belief that premium performance and progressive style need not be mutually exclusive. Today, ISAORA has moved beyond an advanced performance outerwear brand to become a comprehensive lifestyle brand through our five distinct collections: Outerwear, City Sportswear, Techno Tailoring, Training, and Swimwear.
The city, a symbol of human achievement, offers a myriad of opportunities for intimacy, success, friendship, and competition. The ISAORA man, a beacon of urban prowess, thrives in this dynamic environment, showcasing his talents and ascending to the summit. The city is not just our backdrop, it's our inspiration. Our designs, a harmonious blend of simplicity and complexity, are guided by the city's pulse. We empower the ISAORA man with innovative design and technical edge, creating clothes that not only look and feel exceptional but also inspire confidence and success
ISAORA's Outerwear collection
exemplifies advanced performance outerwear, utilizing cutting-edge
material technology, state-of-the-art construction, and an
uncompromising attention to detail. Our City Sportswear collection
brings technically sophisticated styles for everyday urban life, while
our Techno Tailoring collection offers modern, technologically advanced
suiting options. The Training collection applies our elevated design and
high-performance technology to activewear, and our Swimwear collection
provides stylish, functional pieces for water-based activities.
Technology can improve our lives,
and we demand more from our clothes. We take performances from the
mountains and woods to the city streets, where the demands are equally
extreme. Our innovative layering technologies and leading-edge
construction ensure you are covered in any environment, whether in the
city, mountains, water, or woods.
ISAORA's commitment to performance and style is unwavering, and so is our commitment to the environment. We prioritize advanced construction techniques, such as bonding and welding seams, and intelligent fabrics that provide stretch, impermeability, wicking, and breathability. Our apparel is not just designed to keep you comfortable; it's designed to enhance your performance. We raise the bar on design, ensuring that every piece meets our high standards of quality and functionality, giving you the confidence to push your limits, all while being mindful of our environmental impact.
Our customers are active urban professionals aged 25 to 45 who value quality, design, and functionality. They are global citizens with a taste for adventure, forward-thinking, open-minded, and independent. ISAORA men embrace modernity, are confident in their abilities, and have a high cultural awareness. They demand more from their clothes, and with every purchase, they receive premium performance and progressive style.
ISAORA's commitment to performance and style is unwavering, and so is our commitment to the environment. We prioritize advanced construction techniques, such as bonding and welding seams, and intelligent fabrics that provide stretch, impermeability, wicking, and breathability. Our apparel is not just designed to keep you comfortable; it's designed to enhance your performance. We raise the bar on design, ensuring that every piece meets our high standards of quality and functionality, giving you the confidence to push your limits, all while being mindful of our environmental impact.
Our customers are active urban professionals aged 25 to 45 who value quality, design, and functionality. They are global citizens with a taste for adventure, forward-thinking, open-minded, and independent. ISAORA men embrace modernity, are confident in their abilities, and have a high cultural awareness. They demand more from their clothes, and with every purchase, they receive premium performance and progressive style.
