ISAORA + Meyerhoffer
- by Shea Gonyo
ISAORA + Meyerhoffer
SUR FOR WRD
My ISAORA, a project between ISAORA and Meyerhoffer Surfboards, where the elegant balance between design and performance, technical fabric and sophisticated details merge to create the future surfing experience. The precise combination of Meyerhoffer’s thirst for innovation and ISAORA’s belief that technology has the power to improve our lives, My ISAORA is a capsule collection full of understated functional details specifically engineered for the modern surfer, embracing the space between surfing and life -‐ the feeling of freedom. Essentials include strategically placed, ultra-‐water resistant fabric panels made in Switzerland, enhancing function and performance. Each piece, tailored for a life with a surfboard yet made to be worn everyday and everywhere.
Thomas Meyerhoffer is recognized as one of the most innovative designers working today. An early member of the new generation of shapers pushing the boundaries of surfboard design, Meyerhoffer completely redesigned the longboard to enhance the overall surfing experience: Getting into waves, performing on the wave, and experiencing the wave to the fullest. His innovative approach to surfboards has now evolved into a full line of advanced surf craft with a world-wide following of open-minded surfers. Recently, Meyerhoffer launched the Horsepill, a modern performance version of a retro mini‐Simmons hull. Meyerhoffer is based in Northern California town of Montara, 22min south of San Francisco and one hour north of Santa Cruz, on a stretch of coastline where there is almost always waves regardless of swell direction and where the well known Big-Wave break Mavericks is located. Meyerhoffer creates forward thinking surf experiences by pushing creativity, innovation and individuality in surfing and the life that it borders. What started out as passion has become its own path. Continuing a quest to create new designs that move our experience forward as surfers.