Thinking Beyond the Box

  • by Jenny Bahn

We’re design obsessed. If you can design something with minimal fanfare and maximum impact, we’re all in. Fully embodying those principles is Other Primary Structures, a two-part exhibition currently on display at NYC’s Jewish Museum, running through August 3rd. Featuring the minimalist work of international artists like Edward Krasiński and Stanislav Kolíbal, Other Primary Structures is an ode to rethinking space and shape, challenging the limitations of form. 


It is only by rejecting the status quo that you can move forward, innovate—something we try to do at ISAORA every day. Don’t just think outside of the box; redefine the very nature of the box you’re attempting thinking out of.



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